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An Examination into the Effectiveness of Two-Sided Comparative Price Appeals · Study

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ArticleAn Examination into the Effectiveness of Two-Sided Comparative Price Appeals

Michael A. Kamins1988

Article1988

An Examination into the Effectiveness of Two-Sided Comparative Price Appeals

Michael A. Kamins · Lawrence J. Marks

23 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

1980Pricing: Making Profitable Decisions 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1981Consumer Perceptions of Comparative Price Advertisements 1980Contextual Influences on Consumer Price Responses: An Experimental Analysis 1974Attribution Theory and Advertiser Credibility 1981An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance 1987Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change 1978Attributional Processes and Effects in Promotional Situations

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2015The Myth/Fact Message Frame and Persuasion in Advertising: Enhancing Attitudes Toward the Mentally Ill 1999Message Sidedness At the Brand and Product Form Levels: Overcoming the Shortcomings of Two-Sided Messages?1991Exploring business-to-business direct mail campaigns

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1992The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Qualityarticle · 7 shared references 1988The Contrast Model of Similarity and Comparative Advertisingarticle · 7 shared references 1999How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messagesarticle · 6 shared references 1987Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Changearticle · 6 shared references 1989An Exploration of Voter Responses to Political Advertisementsarticle · 6 shared references 1987Comparative Analysis of the Relative Effectiveness of One- and Two- Sided Communication for Contrasting Productsarticle · 6 shared references

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Year1988

Typearticle

Published1988-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations23

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf02723318

openalex_workW2062016190

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