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An Examination into the Effectiveness of Two-Sided Comparative Price Appeals
16 references·4 citing·43 second hop
An Examination into the Effectiveness of Two-Sided Comparative Price Appeals (1988)An Examination into the Effectiveness of …Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change (1987)Two-Sided versus One-Sided Ap…The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings (1984)The Impact of Comparative Adv…Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation (1983)Sales Effectiveness of Compar…One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions (1982)One-Sided Versus Two-Sided Co…The Interaction between Comparative Advertising and Copy Claim Variation (1981)The Interaction between Compa…Consumer Perceptions of Comparative Price Advertisements (1981)Consumer Perceptions of Compa…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance (1981)An Examination of Comparative…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Contextual Influences on Consumer Price Responses: An Experimental Analysis (1980)Contextual Influences on Cons…An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class (1980)An Experimental Investigation…Attributional Processes and Effects in Promotional Situations (1978)Attributional Processes and E…Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis (1976)Communications-Effectiveness …Consumer Appraisal of Retail Price Advertisements (1974)Consumer Appraisal of Retail …Attribution Theory and Advertiser Credibility (1974)Attribution Theory and Advert…The Effects of Repetition of Refutational and Supportive Advertising Appeals (1973)The Effects of Repetition of …The Myth/Fact Message Frame and Persuasion in Advertising: Enhancing Attitudes Toward the Mentally Ill (2015)The Myth/Fact Message Frame a…Examining the moderating role of sense of membership in online review evaluations (2014)Examining the moderating role…Message Sidedness At the Brand and Product Form Levels: Overcoming the Shortcomings of Two-Sided Messages? (1999)Message Sidedness At the Bran…Exploring business-to-business direct mail campaigns (1991)Exploring business-to-busines…Brand Choice Behavior as a Function of Information Load (1974)A Comparative Analysis of Three Consumer Decision Strategies (1975)Message Order Effects in Persuasion: An Attitude Strength Perspective (1994)Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments (2011)Experiments on Mass Communication (2017)Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services (2018)The processes of causal attribution. (1973)How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages (1999)Handbook of social psychology (2010)Advances in Consumer Research (2025)Buyers' Subjective Perceptions of Price (1973)Review of research in education (1973)Consumer Perceptions of Promotional Activity (1991)Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size (1996)Low Prices are Just the Beginning: Price Image in Retail Management (2013)Coefficient Alpha and the Internal Structure of Tests (1951)Review of Psychometric theory (2nd ed.). (1979)Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility (1991)A Meta-Analysis of the Impact of Price Presentation on Perceived Savings (2002)The effect of sales promotion on post-promotion brand preference: A meta-analysis (2006)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Advertising Value and Advertising on the Web (1996)The psychology of interpersonal relations. (1958)Nebraska Symposium on Motivation, 1969. (1971)Credibility: A multidisciplinary framework (2007)From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness (2015)From Acts To Dispositions The Attribution Process In Person Perception (1965)Enriching the Inoculation Construct The Role of Critical Components in the Process of Resistance (1997)Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research (2005)eWOM credibility on social networking sites: A framework (2014)A Model for Predictive Measurements of Advertising Effectiveness (1961)Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages (1991)Customer Loyalty to the Salesperson and the Store: Examining Relationship Customers in an Upscale Retail Context (2000)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence (2012)Attractiveness, trustworthiness and expertise – social influencers’ winning formula? (2020)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)
this work references cited by second hop

References

  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1981Consumer Perceptions of Comparative Price Advertisements341 cited
  • 1980Contextual Influences on Consumer Price Responses: An Experimental Analysis229 cited
  • 1974Attribution Theory and Advertiser Credibility209 cited
  • 1981An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance206 cited
  • 1987Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change186 cited
  • 1978Attributional Processes and Effects in Promotional Situations183 cited
  • 1981The Interaction between Comparative Advertising and Copy Claim Variation170 cited
  • 1982One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions152 cited
  • 1984The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings148 cited
  • 1980An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class132 cited
  • 1976Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis111 cited
  • 1973

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The Effects of Repetition of Refutational and Supportive Advertising Appeals
91 cited
  • 1974Consumer Appraisal of Retail Price Advertisements81 cited
  • 1983Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation48 cited
  • Cited by

    • 2014Examining the moderating role of sense of membership in online review evaluations117 cited
    • 2015The Myth/Fact Message Frame and Persuasion in Advertising: Enhancing Attitudes Toward the Mentally Ill18 cited
    • 1999Message Sidedness At the Brand and Product Form Levels: Overcoming the Shortcomings of Two-Sided Messages?15 cited
    • 1991Exploring business-to-business direct mail campaigns13 cited