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R&D/marketing interfaces in the telecommunications industry · Study

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ArticleR&D/marketing interfaces in the telecommunications industry

Massoud M. Saghafi1990

Article1990

R&D/marketing interfaces in the telecommunications industry

Massoud M. Saghafi · Ashok Kumar Gupta · Jagdish N. Sheth

33 citations·0/0 files stored·Industrial Marketing Management

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Innovation and Knowledge Management Marketing and Advertising Strategies Interdisciplinary Research and Collaboration

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References

1988The House of Quality 1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence 1988Managing Relations Between R&D and Marketing in New Product Development Projects 1985The R&D-marketing interface in high-technology firms 1988The Credibility–Cooperation Connection at the R&D‐Marketing Interface 1985R & D and marketing dialogue in high-tech firms 1988Why R&D Resists Using Marketing Information

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2019Institutional means-ends decoupling work in industrial R&D project implementation 1999Procurement commodity structures: issues, lessons and contributions 1995Corporate values and the marketing concept: examining interfunctional relationships

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Year1990

Typearticle

Published1990-02-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations33

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/0019-8501(90)90033-r

openalex_workW2062289265

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