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R&D/marketing interfaces in the telecommunications industry

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References

1988The House of Quality2,266 cited
1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
1988Managing Relations Between R&D and Marketing in New Product Development Projects386 cited
1985The R&D-marketing interface in high-technology firms226 cited
1988The Credibility–Cooperation Connection at the R&D‐Marketing Interface157 cited
1985R & D and marketing dialogue in high-tech firms122 cited
1988Why R&D Resists Using Marketing Information37 cited

Cited by

2019Institutional means-ends decoupling work in industrial R&D project implementation18 cited
1999Procurement commodity structures: issues, lessons and contributions11 cited
1995Corporate values and the marketing concept: examining interfunctional relationships7 cited

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