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The purchasing impact of fan identification and sports sponsorship

16 references·16 citing·52 second hopsampled

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References

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2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
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2003

A model of fan identification: antecedents and sponsorship outcomes

629 cited

2001Understanding sponsorship effects561 cited

1990Applied Cross-Cultural Psychology507 cited

Cited by

2020Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement46 cited
2019Social responsibility and event-sponsor portfolio fit33 cited
2019The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices31 cited
2016The impacts of fans’ sincerity perceptions and social media usage on attitude toward sponsor30 cited
2020Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League29 cited
2015Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League26 cited
2023Esports fan identity toward sponsor–sponsee relationship: an understanding of the role-based identity23 cited
2013The impact of customer‐company identification on consumer reactions to new corporate initiatives21 cited
2017Linking sport team sponsorship to perceived switching cost and switching intentions20 cited
2021Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model16 cited
2021Does team identification of satellite fans influence brand-related sponsorship outcomes? What we learned from Manchester United supporters in Malaysia14 cited
2025Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024)12 cited
2014An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union12 cited
2020Futbol Taraftarlarının Fanatiklik ve Lisanslı Ürün Satın Alma Düzeylerinin İncelenmesi11 cited
2024Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms10 cited
2011A case study of knowledge management in the “back office” of two English football clubs9 cited