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Augmenting the Theory of Planned Behavior: Roles for Anticipated Regret and Descriptive Norms1

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References

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1982Regret in Decision Making under Uncertainty2,990 cited
1989Choice Based on Reasons: The Case of Attraction and Compromise Effects

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1,813 cited

1996Group Norms and the Attitude-Behavior Relationship: A Role for Group Identification1,444 cited

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