Temporal stability as a moderator of relationships in the Theory of Planned Behaviour

Mark T. Conner · Paschal Sheeran · Paul E Norman · Christopher J. Armitage

240 citations0/0 files storedBritish Journal of Social Psychology

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Abstract

Temporal stability of behavioural intentions and perceived behavioural control (PBC) within the Theory of Planned Behaviour were examined as moderators of the cognition-behaviour relationships in two studies. Study 1 (N = 201) examined attendance at health screening appointment (infrequently performed behaviour) using an objective measure of attendance. The impact of intentions and past behaviour on behaviour was moderated by intention stability. In addition, stable intentions were more strongly related to attitudes and past behaviour. Study 2 (N = 407) examined eating a low-fat diet (frequently performed behaviour) using a self-report measure of behaviour. The impact of intentions on behaviour was moderated by intention stability, while the impact of PBC and past behaviour on behaviour was moderated by PBC stability. Stable intentions were more strongly related to attitudes, subjective norms and PBC. Stable PBC was more strongly related to attitudes and past behaviour. The discussion considers the implications of the findings for furthering the understanding of the proximal determinants of behaviour and emphasizes the importance of temporal stability as a key measure of the strength of intentions and PBC.

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References

1991The theory of planned behavior 1980Understanding Attitudes and Predicting Social Behavior 1985From Intentions to Actions: A Theory of Planned Behavior 1982Self-efficacy mechanism in human agency.2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review 1997The Psychology of Attitudes 1988Attitudes, Personality and Behavior 1995Implicit social cognition: Attitudes, self-esteem, and stereotypes.

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