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RepTrak™ Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation

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References

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2007

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Customer-based corporate reputation of a service firm: scale development and validation

899 cited

1994The Fortune Corporate 'Reputation' Index: Reputation for What?675 cited

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2015Stakeholder Tracking and Analysis: The RepTrak® System for Measuring Corporate Reputation238 cited
2019Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma234 cited
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