FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK MAKANAN DAN MINUMAN USAHA KECIL MENENGAH KABUPATEN TANGERANG

Yohana F. Cahya Palupi Meilani · Sahat Barita Simanjuntak

9 citations0/0 files storedJurnal Manajemen dan Kewirausahaan

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

The purpose of this research was to see the influence of product quality, perceived service, and price to buying interest to the SMEs products in Tangerang. The research type was quantitative. The research object and subject were SMEs in Tangerang and consumers. The data was collected by personally administered questionnaires that utilized convenience sampling method. The analysis method used multiple regression. Product quality, perceived service and price affectted to buying interest simultaneously. Product quality and price affected to buying interest partially; while perceived service had no impact to buying interest.

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2000Marketing management: analysis. planning. implementation and control 2009Research Methods for Business : A Skill Building Approach (5th Edition)1987Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations

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2014Strategi Pemasaran Pada UKM Keripik Tempe Sanan Malang

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