Rhetoric in management and in management research

Abstract

Purpose The purpose of this paper is to present a critical view of rhetoric, science, scientific research, and management that discloses the role of rhetoric in these fields and that offers a conceptual framework for this special issue of the Journal of Organizational Change Management. Design/methodology/approach The approach taken is a critical and historical analysis. Findings The following main topics are uncovered: first, even if we think on scientific theories in terms of the classical concept of proven knowledge by empirical evidence and logical deduction, they are constituted by propositions accepted by reasonable rhetorical arguments, which depend on the paradigm of each scientific community. Second, even if we consider that scientific research is a strictly rational activity that follows precise methods, it continuously involves rhetorical reflections, judgements, arguments and debates. Third, even if management sciences usually conceptualize management as activities led by rational arguments and decisions, management constantly involves rhetorical conversations, in which managers use language for achieving their aims. Originality/value Beyond the scope of many research papers and books that emphasize the role of rhetoric in science and in management, the paper offers a systematic approach on the foundations of the functions of rhetoric in science and in management.

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