Article2013

Responding in Real Time: Creating a Social Media Crisis Simulator for the Classroom

16 citations0/0 files storedCommunication Teacher

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Public Relations and Crisis Communication Management and Marketing Education Innovative Teaching Methodologies in Social Sciences

Abstract

CoursesSocial Media, Crisis Communication, PR Writing, Strategic Communication Cases, PR Principles, Organizational CommunicationObjectivesIn this realistic online crisis unit, students practice: responding to fast-paced information on multiple social media channels; coordinating and making team decisions; and creating effective responses. These skills are required for entry-level positions such as digital specialists and community managers, which include a high degree of public visibility and responsibility.

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1983Experiential Learning : Experience as the Source of Learning and Development 1999Ongoing Crisis Communication: Planning, Managing, and Responding 2006Effective Crisis Communication: Moving From Crisis to Opportunity 2009Simulations and games 2010Using Crisis Simulations in Public Relations Education

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