Article2002

The impact of product‐related factors on perceived product safety

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

The study investigates the impact of product‐related factors on perceived product safety. The factors examined include price, brand name, country of origin, store name, source credibility, product testing, promotion channels, discount offered and packaging. Results indicate that the perceived product safety is significantly affected by all of the mentioned factors. Implications are discussed and recommendations are offered to practitioners for attracting the large and growing market of safety‐conscious consumers.

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References

1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1996Household store brand proneness: A framework 1992Effects of Consumer Preferences for Foreign Sourced Products 1988A Conjoint Investigation of The Relative Importance of Risk Relievers in Direct Marketing 1989Relative Importance of Country of Origin, Warranty, and Retail Store Image on Product Evaluations 1998Green marketing of cosmetics and toiletries in Thailand 1987The Impact of Cultural Patterns on Cognition and Intention in Singapore 1969The Price-Quality Relationship: An Extension

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