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A Conjoint Investigation of The Relative Importance of Risk Relievers in Direct Marketing · Study

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ArticleA Conjoint Investigation of The Relative Importance of Risk Relievers in Direct Marketing

Ishmael P. Akaah1988

Article1988

A Conjoint Investigation of The Relative Importance of Risk Relievers in Direct Marketing

Ishmael P. Akaah · Pradeep K. Korgaonkar

208 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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References

1978Conjoint Analysis in Consumer Research: Issues and Outlook 1971Consumer Rankings of Risk Reduction Methods 1969Risk Taking and Information Handling in Consumer Behavior 2025Advances in Consumer Research 1964Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping 1974The Role of Risk in Consumer Behavior 1976An Investigation of Perceived Risk at the Brand Level 1974Components of perceived risk in product purchase: A cross-validation.

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1996Consumer's risk-reduction strategies: a review and synthesis 2007The elderly's internet usage: an updated look 2010The youth market for internet banking services: perceptions, attitude and behaviour 1999Preferential segmentation of restaurant attributes through conjoint analysis 2005Antecedents to internet‐based purchasing: a multinational study 2009A STUDY OF PERCEIVED RISK AND RISK REDUCTION OF PURCHASING AIR‐TICKETS ONLINE

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Details

Year1988

Typearticle

Published1988-08-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations208

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1988.12467744

openalex_workW81387614

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2007The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount

2005The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online