Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

A Conjoint Investigation of The Relative Importance of Risk Relievers in Direct Marketing

13 references·16 citing·31 second hop

FromToDepth

this work references cited by second hop

References

1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
1971Consumer Rankings of Risk Reduction Methods1,407 cited
1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
2025Advances in Consumer Research1,129 cited
1964Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping927 cited
1974The Role of Risk in Consumer Behavior811 cited
1976An Investigation of Perceived Risk at the Brand Level736 cited
1974Components of perceived risk in product purchase: A cross-validation.698 cited
1975A Comparative Analysis of Three Consumer Decision Strategies697 cited
1982Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions587 cited
1970Perceived Risk in Mail-Order and Retail Store Buying279 cited
1968Risk-Reduction Processes in Repetitive Consumer Behavior268 cited
1983Perceived risk and risk relievers: An empirical investigation235 cited

Cited by

1996Consumer's risk-reduction strategies: a review and synthesis173 cited
2007The elderly's internet usage: an updated look151 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2010The youth market for internet banking services: perceptions, attitude and behaviour142 cited

1999Preferential segmentation of restaurant attributes through conjoint analysis138 cited

2005Antecedents to internet‐based purchasing: a multinational study137 cited

2009A STUDY OF PERCEIVED RISK AND RISK REDUCTION OF PURCHASING AIR‐TICKETS ONLINE130 cited

2007The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount126 cited

2005The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online123 cited

1990The role of perceived risk in mail order catalog shopping120 cited

2008The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions115 cited

2009Effects of Consumer Trust and Risk on Online Purchase Decision-Making: A Comparison of Finnish and United States Students113 cited

2006Online retailing, product classifications, and consumer preferences113 cited

1993The Relative Importance of Products′ Environmental Attributes: A Cross‐cultural Comparison106 cited

2014CHINESE CONSUMER PERCEIVED RISK AND RISK RELIEVERS IN E-SHOPPING FOR CLOTHING103 cited

2002Valuation and management of money-back guarantee options87 cited

1999Factors affecting consumer perceptions on product safety81 cited