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Valuation and management of money-back guarantee options · Study

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ArticleValuation and management of money-back guarantee options

Amir Heiman2002

Article2002

Valuation and management of money-back guarantee options

Amir Heiman · Bruce P. McWilliams · Jinhua Zhao · David Zilberman

87 citations·0/0 files stored·Journal of Retailing

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Capital Investment and Risk Analysis

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References

1994Investment Under Uncertainty.1994Investment under Uncertainty 1988The Theory of Industrial Organization 1971Consumer Rankings of Risk Reduction Methods 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1990The theory of industrial organization 1978Consumer and Industrial Buying Behavior 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising

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2010Adoption Versus Adaptation, with Emphasis on Climate Change 2010Canʼt Get No Satisfaction? Will Pay for Performance Help?2004Willingness to Pay, Compensating Variation, and the Cost of Commitment 2015Optimal Sales Contracts with Withdrawal Rights 2008Scientific method and retailing research: A retrospective 2021Understanding product returns: A systematic literature review using machine learning and bibliometric analysis

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2001Demonstrations and money-back guarantees: market mechanisms to reduce uncertaintyarticle · 7 shared references 2006Promises, Promises: How Consumers Respond to Warranties in Internet Retailingarticle · 7 shared references 2007Effects of retailer post-purchase guarantee policies on consumer perceptions with the moderating influence of financial risk and product complexityarticle · 6 shared references 2018Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Managementreview · 6 shared references 2013How retailer money-back guarantees influence consumer preferences for retailer versus national brandsarticle · 5 shared references 2017Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsementarticle · 4 shared references

Details

Year2002

Typearticle

Published2002-09-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations87

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/s0022-4359(02)00065-9

openalex_workW2019932115

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2017Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories

2018Managing Opportunistic Consumer Returns in Retail Operations