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Valuation and management of money-back guarantee options

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References

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1994Investment under Uncertainty9,016 cited
1988The Theory of Industrial Organization8,578 cited
1971Consumer Rankings of Risk Reduction Methods1,407 cited
1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
1990The theory of industrial organization997 cited
1978Consumer and Industrial Buying Behavior607 cited
1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising563 cited
1995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs442 cited
1997A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation411 cited
1995Money back guarantees in retailing: matching products to consumer tastes368 cited
1999Consumer Acceptance of the Internet as a Channel of Distribution316 cited
1999When Do Price Promotions Affect Pretrial Brand Evaluations?292 cited
1995Valuing lease contracts A real-options approach276 cited
1983Perceived risk and risk relievers: An empirical investigation235 cited

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1994Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent233 cited

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