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Conceptualizing content marketing: a delphi approach
16 references·0 citing·47 second hop
Conceptualizing content marketing: a delphi approach (2015)Conceptualizing content marketing: a delp…Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Marketing in Computer-Mediate…Consumer Power: Evolution in the Digital Age (2013)Consumer Power: Evolution in …The Rise of Storytelling as the New Marketing (2012)The Rise of Storytelling as t…Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…What Makes Online Content Viral? (2011)What Makes Online Content Vir…The uninvited brand (2011)The uninvited brandConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Viral marketing: Motivations to forward online content (2009)Viral marketing: Motivations …Understanding digital content marketing (2008)Understanding digital content…Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)Online Consumer Review: Word-…Factors influencing word of mouth effectiveness: receiver perspectives (2008)Factors influencing word of m…Principles of Forecasting (2001)Principles of ForecastingPrinciples of forecasting : a handbook for researchers and practitioners (2001)Principles of forecasting : a…Expert Opinions in Forecasting: The Role of the Delphi Technique (2001)Expert Opinions in Forecastin…Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (1999)Permission Marketing: Turning…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Customer engagement: the construct, antecedents, and consequences (2016)Advances in Consumer Research (2025)Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States. (1970)Organizational Information Requirements, Media Richness and Structural Design (1986)Co-creation experiences: The next practice in value creation (2004)Capturing consumer engagement: duality, dimensionality and measurement (2016)Social media and consumer engagement: a review and research agenda (2016)Influencer Marketing Effectiveness (2022)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)Construct validity in psychological tests. (1955)Time Series Analysis: Forecasting and Control. 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(2017)Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Social media: The new hybrid element of the promotion mix (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms (2011)Factors influencing popularity of branded content in Facebook fan pages (2014)The roles of brand community and community engagement in building brand trust on social media (2014)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)The Delphi technique: a method for testing complex and multifaceted topics (2009)Using Delphi technique to build consensus in practice (2014)Improving the practical application of the Delphi method in group-based judgment: A six-step prescription for a well-founded and defensible process (2019)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)Rethinking Partial Least Squares Path Modeling: In Praise of Simple Methods (2012)
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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2011What Makes Online Content Viral?3,175 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix1,813 cited
  • 2001Principles of Forecasting1,178 cited
  • 2001Principles of forecasting : a handbook for researchers and practitioners1,045 cited
  • 2001Expert Opinions in Forecasting: The Role of the Delphi Technique845 cited
  • 2011The uninvited brand717 cited
  • 2013Consumer Power: Evolution in the Digital Age652 cited
  • 2009Viral marketing: Motivations to forward online content559 cited
  • 2008Factors influencing word of mouth effectiveness: receiver perspectives493 cited
  • 2013Marketing in Computer-Mediated Environments: Research Synthesis and New Directions467 cited
  • 1999Permission Marketing: Turning Strangers Into Friends And Friends Into Customers449 cited
  • 2008Understanding digital content marketing361 cited

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The Rise of Storytelling as the New Marketing
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