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Direct marketing on the internet: An empirical assessment of consumer attitudes
12 references·1 citing·43 second hop
Direct marketing on the internet: An empirical assessment of consumer attitudes (1995)Direct marketing on the internet: An empi…The New Marketing Paradigm: Integrated Marketing Communications (1996)The New Marketing Paradigm: I…The One to One Future: Building Relationships One Customer at a Time (1995)The One to One Future: Buildi…The Marketing Information Revolution (1994)The Marketing Information Rev…The internet business journal (1994)The internet business journalDoing business on the Internet: how the electronic highway is transforming American companies (1994)Doing business on the Interne…Adoption Correlates and Share Effects of Electronic Data Interchange Systems in Marketing Channels (1992)Adoption Correlates and Share…Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset (1991)Marketing in an Information-I…Direct Marketing Management (1989)Direct Marketing ManagementAdvertising: Principles & Practice (1989)Advertising: Principles & Pra…Validating the S-O-R Paradigm for Consumer Involvement With a Convenience Good (1987)Validating the S-O-R Paradigm…The Market Maven: A Diffuser of Marketplace Information (1987)The Market Maven: A Diffuser …Direct Marketing: Strategy, Planning, Execution (1982)Direct Marketing: Strategy, P…Identifying The Factors Impacting Online Consumer Buying Behaviour (2019)Identifying The Factors Impac…Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Intimate Exchanges: Using Computers to Elicit Self‐Disclosure From Consumers (2000)Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)Digest of Education Statistics (2014)Readings in Attitude Theory and Measurement (1968)Statistical Analysis of Sets of Congeneric Tests (1971)Consumer behavior and marketing action (1981)A SCALE OF CONSUMER ENGAGEMENT (2009)From recreation to responsibility: Increasing environmentally responsible behavior in tourism (2019)The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness (2021)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation (1999)An Extended Privacy Calculus Model for E-Commerce Transactions (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions (1993)The adoption of information technology in the sales force (2005)Structure! Agency! (And Other Quarrels): A Meta-Analysis Of Institutional Theories Of Organization (2009)Diffusion of Innovations 1 (2019)The People's Choice (1945)Role of Product-Related Conversations in the Diffusion of a New Product (1967)Mail and Telephone Surveys: The Total Design Method. (1982)Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (2004)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Toward a theory of customer engagement marketing (2016)The Impact of Internet Use on Business-to-Business Marketing (2000)Identifying the Success Factors of Web-Based Marketing Strategy: An Investigation of Convention and Visitors Bureaus in the United States (2006)Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis (2007)INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)The ad creativity cube: conceptualization and initial validation (2007)The Development of Hierarchy of Effects Model in Advertising (2012)Comparing Response Rates and Response Content in Mail versus Electronic Mail Surveys (1995)Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue (2000)Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control (2003)Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives (2002)The effect of acquisition channels on customer loyalty and cross-buying (2005)Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication (2011)An inside-out approach to integrated marketing communication (2008)Corporate marketing: apocalypse, advent and epiphany (2009)Building a test to assess creative and critical thinking simultaneously (2010)
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References

  • 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
  • 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
  • 1995The One to One Future: Building Relationships One Customer at a Time696 cited
  • 1992Adoption Correlates and Share Effects of Electronic Data Interchange Systems in Marketing Channels349 cited
  • 1989Advertising: Principles & Practice228 cited
  • 1994The Marketing Information Revolution214 cited
  • 1996The New Marketing Paradigm: Integrated Marketing Communications164 cited
  • 1989Direct Marketing Management150 cited
  • 1994Doing business on the Internet: how the electronic highway is transforming American companies103 cited
  • 1987Validating the S-O-R Paradigm for Consumer Involvement With a Convenience Good83 cited
  • 1982Direct Marketing: Strategy, Planning, Execution63 cited
  • 1994The internet business journal7 cited

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  • 2019Identifying The Factors Impacting Online Consumer Buying Behaviour15 cited

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