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Low price signal default: an empirical investigation of its consequences · Study

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ArticleLow price signal default: an empirical investigation of its consequences

Sujay Dutta2007

Article2007

Low price signal default: an empirical investigation of its consequences

Sujay Dutta · Abhijit Biswas · Dhruv Grewal

53 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Retail Behavior Studies

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References

1985An attributional theory of achievement motivation and emotion.1986An Attributional Theory of Motivation and Emotion 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses 1973The processes of causal attribution.1980Attribution Theory and Research 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality 1999A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery 1988Recent Attribution Research in Consumer Behavior: A Review and New Directions

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2020Customers’ experienced product quality: scale development and validation 2016Service guarantee as a recovery strategy 2016New developments in behavioral pricing research 2012Does Travel Time to Stores Matter? The Role of Merchandise Availability 2016Is having accurate knowledge necessary for implementing safe practices?2017Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees

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2011Vulnerability to Low-Price Signals: An Experimental Study of the Effectiveness of Genuine and Deceptive Signalsarticle · 8 shared references 2011The Impact of Store-Price Signals on Consumer Search and Store Evaluationarticle · 8 shared references 2007Consumer Responses to Price and its Contextual Information Cueschapter · 8 shared references 2011The impact of firm reputation on customers’ responses to service failure: the role of failure attributionsarticle · 7 shared references 2011Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?article · 7 shared references 2011Building trust to increase purchase intentions: The signaling impact of low pricing policiesarticle · 7 shared references

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Year2007

Typearticle

Published2007-02-23

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations53

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11747-007-0017-5

openalex_workW2063674465

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2011The Impact of Store-Price Signals on Consumer Search and Store Evaluation

2013Do Service Guarantees Guarantee Greater Market Value?