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The Impact of Store-Price Signals on Consumer Search and Store Evaluation · Study

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ArticleThe Impact of Store-Price Signals on Consumer Search and Store Evaluation

Hillbun Ho2011

Article2011

The Impact of Store-Price Signals on Consumer Search and Store Evaluation

Hillbun Ho · Shankar Ganesan · Harmen Oppewal

30 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality 1998Brand Equity as a Signaling Phenomenon 1993Price Perceptions and Consumer Shopping Behavior: A Field Study 2000Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism 1999Signaling Unobservable Product Quality through a Brand Ally 1999Perceptions of Price Unfairness: Antecedents and Consequences

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2021Does product display quantity increase purchase intention? The mediation of diminished pain of payment 2025Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects

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Year2011

Typearticle

Published2011-03-07

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations30

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2011.01.007

openalex_workW1993468022

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