References

• 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
• 1998Brand Equity as a Signaling Phenomenon1,968 cited
• 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
• 2000Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments1,629 cited
• 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
• 2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism1,000 cited
• 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
• 1999Perceptions of Price Unfairness: Antecedents and Consequences941 cited
• 1997Consumer Information Search Revisited: Theory and Empirical Analysis782 cited
• 2004Consumer Inference: A Review of Processes, Bases, and Judgment Contexts530 cited
• 1996Price Search in the Retail Grocery Market386 cited
• 2007“Says Who?!” how the Source of Price Information and Affect Influence Perceived Price (Un)fairness318 cited
• 1994The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data216 cited
• 2001A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior