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THE WORK OF THE NEW ECONOMY: Consumers, Brands, and Value Creation

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References

2005Reassembling the Social16,760 cited
2004Co-creation experiences: The next practice in value creation6,502 cited
2002Publics and Counterpublics3,860 cited
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2002The economy of qualities1,356 cited
2000The Global Situation1,289 cited
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1998The Cultural Life of Intellectual Properties: Authorship, Appropriation, and the Law360 cited
2002Materializing the Nation: Commodities, Consumption, and Media in Papua New Guinea251 cited
2003"Very Bombay": Contending with the Global in an Indian Advertising Agency91 cited

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Cited by

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2010BRANDING THE MAHATMA: The Untimely Provocation of Gandhian Publicity79 cited
2014Imagining Corporate Personhood72 cited
2009Understanding the Rise of Consumer Ethnography: Branding Technomethodologies in the New Economy69 cited
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