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Factors Affecting the Allocation of Trade Promotions in the U.S. Food Distribution System

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References

1958Liquidity Preference as Behavior Towards Risk3,990 cited
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1999Trade Promotion: Essential to Selling through Resellers74 cited
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1999Managing Trade Promotions in the Context of Market Power69 cited

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2013Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach24 cited
2008Outsourcing salespeople in building arousal towards retail buying

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14 cited

2010Building Shopping Arousal through Direct Marketing in Retail Environment9 cited

2011What Do We Know about Trade Promotions? Contributions, Limitations, and Further Research7 cited