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Advertising Agency Philosophies and Employee Risk Taking
16 references·15 citing·35 second hop
Advertising Agency Philosophies and Employee Risk Taking (2001)Advertising Agency Philosophies and Emplo…Sales and Marketing Management (2007)Sales and Marketing ManagementHow Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Professional as Agent: Knowledge Asymmetry in Agency Exchange (1997)Professional as Agent: Knowle…The Death of Advertising (1994)The Death of AdvertisingReconceptualizing the Determinants of Risk Behavior (1992)Reconceptualizing the Determi…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …ATTITUDES TOWARD RISK AND THE RISK-RETURN PARADOX: PROSPECT THEORY EXPLANATIONS. (1988)ATTITUDES TOWARD RISK AND THE…Taking Risks, the Management of Uncertainty (1987)Taking Risks, the Management …Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…Confessions of an Advertising Man (1964)Confessions of an Advertising…Advertising Principles and Practice (1948)Advertising Principles and Pr…The Modern Corporation and Private Property (1933)The Modern Corporation and Pr…The Modern Corporation and Private Property (1933)The Modern Corporation and Pr…Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns (2021)Fear in Adland: How Client Ri…How Rhetoric Theory Informs the Creative Advertising Development Process (2018)How Rhetoric Theory Informs t…Achieving Strategic Digital Integration: Views From Experienced New York City Advertising Agency Professionals (2018)Achieving Strategic Digital I…Creativity identity in Colombia: the advertising creatives’ perspective (2017)Creativity identity in Colomb…The secret lives of unconventional campaigns: Street marketing on the fringe (2014)The secret lives of unconvent…What Makes Win, Place, or Show? 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(2006)Mirror, Mirror on my Facebook Wall: Effects of Exposure to Facebook on Self-Esteem (2010)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Advances in prospect theory: Cumulative representation of uncertainty (1992)Social Protection and the Formation of Skills: A Reinterpretation of the Welfare State (2001)State-owned Enterprises Around the WORLD as Hybrid Organizations (2014)Dealing with endogeneity bias: The generalized method of moments (GMM) for panel data (2018)
this work references cited by second hop

References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1933The Modern Corporation and Private Property7,361 cited
  • 1992Reconceptualizing the Determinants of Risk Behavior2,057 cited
  • 1933The Modern Corporation and Private Property1,954 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1988ATTITUDES TOWARD RISK AND THE RISK-RETURN PARADOX: PROSPECT THEORY EXPLANATIONS.678 cited
  • 1987Taking Risks, the Management of Uncertainty661 cited
  • 1997Professional as Agent: Knowledge Asymmetry in Agency Exchange603 cited
  • 2007Sales and Marketing Management382 cited
  • 1964Confessions of an Advertising Man377 cited
  • 1948Advertising Principles and Practice325 cited
  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1994The Death of Advertising260 cited

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Cited by

  • 2009Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising117 cited
  • 2013Ad agency professionals' mental models of advertising creativity44 cited
  • 2003Account planning Current agency perspectives on an advertising enigma44 cited
  • 2003From consumer insight to advertising strategy: the account planner’s integrative role in creative advertising development42 cited
  • 2008The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions35 cited
  • 2013Advertiser Risk Taking, Campaign Originality, and Campaign Performance32 cited
  • 2010Advertising Agency Compensation, Client Evaluation and Switching Costs: An Extension of Agency Theory27 cited
  • 2012Measuring the organisational impact on creativity26 cited
  • 2013What Makes Win, Place, or Show?25 cited
  • 2021Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns21 cited
  • 2018How Rhetoric Theory Informs the Creative Advertising Development Process20 cited
  • 2014The secret lives of unconventional campaigns: Street marketing on the fringe20 cited
  • 2018Achieving Strategic Digital Integration: Views From Experienced New York City Advertising Agency Professionals17 cited
  • 2017Creativity identity in Colombia: the advertising creatives’ perspective16 cited
  • 2009Insights on Account Planning: A View from the Indian Ad Industry12 cited