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Status quo des multi-channel-managements im deutschen einzelhandel · Study

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ArticleStatus quo des multi-channel-managements im deutschen einzelhandel

Joachim Zentes2006

Article2006

Status quo des multi-channel-managements im deutschen einzelhandel

Joachim Zentes · Hanna Schramm‐Klein

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Digital Innovation in Industries

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References

1999Organizing and Managing Channels of Distribution 2004An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective 2000Get the Right Mix of Bricks and Clicks 2002E‐shopping in a multiple channel environment 1990Managing multiple channels 2003Multi-Channel-Retailing 2008Multi-Channel-Retailing 2001Multi‐Channels: The Real Winners in the B2C Internet Wars

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2012Multi Channel Retailing – Erscheinungsformen und Erfolgsfaktorenchapter · 6 shared references 2008Multi-Channel-Retailingchapter · 4 shared references 2007The Moderating Effect of Transaction Experience on the Decision Calculus in On-Line Repurchasearticle · 2 shared references 2016Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Successarticle · 2 shared references 2004Multiple channel systems in services: pros, cons and issuesarticle · 2 shared references 2005Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industryarticle · 2 shared references

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Year2006

Typearticle

Published2006-11-01

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ISSN-L0254-9697

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Citations12

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/bf03249125

openalex_workW2064634858

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