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How to develop new approaches to RFM segmentation

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References

1998A practical yet meaningful approach to customer segmentation167 cited
2002Direct marketing for multichannel retailers: Issues, challenges and solutions43 cited

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2021Too few, too many, just right: Creating the necessary number of segments for large online customer populations7 cited

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2023Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case6 cited