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ArticleHow to develop new approaches to RFM segmentation

Amoy X Yang2004

OA

Articlebronze2004

How to develop new approaches to RFM segmentation

36 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1998A practical yet meaningful approach to customer segmentation 2002Direct marketing for multichannel retailers: Issues, challenges and solutions

Cited by

2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression 2022Cluster-based demand forecasting using Bayesian model averaging: An ensemble learning approach 2009Using K-means method and spectral clustering technique in an outfitter’s value analysis 2020Bank CRM Optimization Using Predictive Classification Based on the Support Vector Machine Method 2018Clustering Prediction Techniques in Defining and Predicting Customers Defection: The Case of E-Commerce Context 2009Applying RFM Model and K-Means Method in Customer Value Analysis of an Outfitter 2020The role of shopping mission in retail customer segmentation 2011A case study of applying LRFM model and clustering techniques to evaluate customer values

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Year2004

Typearticle

Published2004-09-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations36

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1057/palgrave.jt.5740131

openalex_workW2064873396

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