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Marketing Strategy and the Optimal Production Schedule

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References

1962Planning Production, Inventories, and Work Force.877 cited
1971Marketing Decision Making: A Model Building Approach549 cited
1965The Measurement of Cumulative Advertising Effects272 cited
1970Price-Production Decisions with Deterministic Demand174 cited
1970Management Science in Marketing130 cited

Cited by

1999Coordinating production quantities and demand forecasts through penalty schemes41 cited
2000Marketing–production coordination in channels of distribution31 cited
2007Incorporating manufacturing lead times in joint production-marketing models: A review and some future directions31 cited
1982Decentralized planning with an interdependent marketing-production system27 cited
1987A hierarchical optimal control model for co-ordination of functional decisions in a firm21 cited
1978An Appraisal of the Empirical Performance of the Linear Decision Rule for Aggregate Planning20 cited
2018Integration of promotion and production decisions in sales and operations planning17 cited
1982Approach to decentralized marketing-production planning†17 cited
2024AI innovations and financial performance: An examination of patent filings and revenue generation7 cited

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