SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda
7 references·16 citing·48 second hop
MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda (2005)MOVING INTERNATIONAL ADVERTISING RESEARCH…Global marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance (2002)The GMS: A Broad Conceptualiz…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…The Information Content of Advertising: A Meta-Analysis (1996)The Information Content of Ad…Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Marketing Strategy-Performanc…Effective television advertising : a study of 1000 commercials (1986)Effective television advertis…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSHow consumers' values influence responses to male and female gender role stereotyping in advertising (2017)How consumers' values influen…Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program? (2016)Unlocking the Power of Integr…Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns (2015)Doing good matters to consume…Social media and international advertising: theoretical challenges and future directions (2013)Social media and internationa…Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations (2013)Materialism, Attitudes, and S…Children's Responses to Advertising in Social Games (2013)Children's Responses to Adver…The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy (2011)The relevance of visitors’ na…A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands (2011)A Cross-Cultural Examination …Insights from Project GLOBE (2010)Insights from Project GLOBEAvoidance of Advertising in Social Networking Sites (2010)Avoidance of Advertising in S…Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking (2009)Adapting Consumer Advertising…Measuring values using best‐worst scaling: The LOV example (2007)Measuring values using best‐w…Cross‐national market segmentation in the fashion industry (2007)Cross‐national market segment…Cross‐cultural advertising research: where we have been and where we need to go (2007)Cross‐cultural advertising re…A content analysis of advertising in a global magazine across seven countries (2007)A content analysis of adverti…Culture and web communications (2006)Culture and web communicationsBusiness research methods (1976)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Advertising in social media: a review of empirical evidence (2015)#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns (2018)Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Culture's Consequences: International Differences in Work-Related Values. (1983)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)International marketing adaptation versus standardisation of multinational companies (2009)Gender-Role Portrayals in Television Advertising Across the Globe (2016)Social media: The new hybrid element of the promotion mix (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials (2015)Brand Communication in Social Media: A Research Agenda (2019)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Structural Equations with Latent Variables. (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Measurement invariance conventions and reporting: The state of the art and future directions for psychological research (2016)Testing measurement invariance of composites using partial least squares (2016)The External Control of Organizations. (1978)Organizations and Environments (1980)Research in Organizational Behavior (1984)The Influence of the Management Team's International Experience on the Internationalization Behaviors of SMES (1997)The determinants of export performance: a review of the empirical literature between 1987 and 1997 (1998)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Firm Resources and Sustained Competitive Advantage (1991)An assessment of the measurement of performance in international business research (2008)International business competence and the contemporary firm (2008)Export marketing strategy implementation, export marketing capabilities, and export venture performance (2011)Content Analysis: An Introduction to its Methodology. (1984)A meta-analysis of the relationship between market orientation and business performance: evidence from five continents (2004)Methods of Meta-Analysis (2004)Web-based recruitment: Effects of information, organizational brand, and attitudes toward a Web site on applicant attraction. (2007)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Content Analysis: An Introduction to Its Methodology (2019)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Convergence and divergence in consumer behavior: implications for international retailing (2002)What did GLOBE really measure? Researchers’ minds versus respondents’ minds (2006)Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2010)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)A meta-analysis of humor in advertising (2008)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)
this work references cited by second hop

References

  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 2002The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance706 cited
  • 1996The Information Content of Advertising: A Meta-Analysis349 cited
  • 1986Effective television advertising : a study of 1000 commercials219 cited

Cited by

  • 2010Avoidance of Advertising in Social Networking Sites476 cited
  • 2013Social media and international advertising: theoretical challenges and future directions396 cited
  • 2007Cross‐cultural advertising research: where we have been and where we need to go190 cited
  • 2007Measuring values using best‐worst scaling: The LOV example163 cited
  • 2013Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations158 cited
  • 2011The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy155 cited
  • 2016

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
151 cited
  • 2006Culture and web communications148 cited
  • 2011A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands147 cited
  • 2013Children's Responses to Advertising in Social Games112 cited
  • 2007Cross‐national market segmentation in the fashion industry106 cited
  • 2010Insights from Project GLOBE104 cited
  • 2009Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking101 cited
  • 2015Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns99 cited
  • 2007A content analysis of advertising in a global magazine across seven countries98 cited
  • 2017How consumers' values influence responses to male and female gender role stereotyping in advertising97 cited