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Redesigning Product Lines with Conjoint Analysis: How Sunbeam Does It
6 references·16 citing·48 second hop
Redesigning Product Lines with Conjoint Analysis: How Sunbeam Does It (1987)Redesigning Product Lines with Conjoint A…Commercial Use of Conjoint Analysis: A Survey (1982)Commercial Use of Conjoint An…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…On the Design of Choice Experiments Involving Multifactor Alternatives (1974)On the Design of Choice Exper…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Conjoint Measurement for Quantifying Judgmental Data (1971)Conjoint Measurement for Quan…Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data (1965)Analysis of Factorial Experim…The rise of best-worst scaling for prioritization: A transdisciplinary literature review (2024)The rise of best-worst scalin…Quantifying Aesthetic Form Preference in a Utility Function (2009)Quantifying Aesthetic Form Pr…Quantifying Aesthetic Form Preference in a Utility Function (2008)Quantifying Aesthetic Form Pr…Conjoint Analysis as an Instrument of Market Research Practice (2007)Conjoint Analysis as an Instr…Incentive-Aligned Conjoint Analysis (2005)Incentive-Aligned Conjoint An…Fast Polyhedral Adaptive Conjoint Estimation (2003)Fast Polyhedral Adaptive Conj…Augmenting Conjoint Analysis to Estimate Consumer Reservation Price (2002)Augmenting Conjoint Analysis …Forecasting with Conjoint Analysis (2001)Forecasting with Conjoint Ana…Measuring perceived service quality using integrated conjoint experiments (2000)Measuring perceived service q…Verbal versus Realistic Pictorial Representations in Conjoint Analysis with Design Attributes (1998)Verbal versus Realistic Picto…Simultaneous determination of product attributes and prices, and production processes in product‐line design (1995)Simultaneous determination of…Enhancing Concept Test Validity by Using Expert Consumers (1995)Enhancing Concept Test Validi…The Impact of Product Aesthetics on the Evaluation of Industrial Products (1994)The Impact of Product Aesthet…An approach for identifying cannibalization within product line extensions and multi-brand strategies (1994)An approach for identifying c…New Brand Positioning and Pricing in an Oligopolistic Market (1992)New Brand Positioning and Pri…A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis (1991)A Reservation-Price Model for…Design and Analysis of Industrial Experiments. (1955)Use of Half-Normal Plots in Interpreting Factorial Two-Level Experiments (1959)Integration theory and attitude change. (1971)The Subjective Workload Assessment Technique: A Scaling Procedure for Measuring Mental Workload (1988)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features (1986)Product Shape as a Design Innovation Strategy (1987)The good, the bad, and the ugly: Influence of aesthetics on product feature judgments (2010)What makes a destination beautiful? Dimensions of tourist aesthetic judgment (2014)Ingredients of Creativity: Originality and More (2017)Conditional logit analysis of qualitative choice behavior (1972)The Psychology of Survey Response (2000)Greedoid-Based Noncompensatory Inference (2007)Estimating aggregate consumer preferences from online product reviews (2010)PRODUCT DESIGN AND DEVELOPMENT (2018)Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods (2021)Linear Programming Techniques for Multidimensional Analysis of Preferences (1973)Customer Value Assessment in Business Markets: (1992)Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs (1996)Eliciting public preferences for healthcare: a systematic review of techniques (2001)THE DESIGN OF OPTIMUM MULTIFACTORIAL EXPERIMENTS (1946)Statistical principles in experimental design. (1962)Readings in Attitude Theory and Measurement (1968)Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event (1983)Hybrid Models for Conjoint Analysis: An Expository Review (1984)A Review and Analysis of the Policy-Capturing Methodology in Organizational Research: Guidelines for Research and Practice (2002)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Additivity, utility, and subjective probability (1967)Contingent Valuation: A Critical Assessment (1993)Validating vignette and conjoint survey experiments against real-world behavior (2015)Contemporary Guidance for Stated Preference Studies (2017)Measuring utility by a single-response sequential method (1964)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Attention by design: Using attention checks to detect inattentive respondents and improve data quality (2017)Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias (2019)A review of experiments in tourism and hospitality (2020)Marketing Research (1970)Pricing: Making Profitable Decisions (1980)Reservation Price as a Range: An Incentive-Compatible Measurement Approach (2007)Definition, Measurement and Determinants of the Consumer's Willingness to Pay: A Critical Synthesis and Avenues for Further Research (2009)Drivers of consumers’ willingness to pay for halal logistics (2016)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)
this work references cited by second hop

References

  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
  • 1982Commercial Use of Conjoint Analysis: A Survey694 cited
  • 1965Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data510 cited
  • 1974On the Design of Choice Experiments Involving Multifactor Alternatives423 cited

Cited by

  • 2005Incentive-Aligned Conjoint Analysis331 cited
  • 1994The Impact of Product Aesthetics on the Evaluation of Industrial Products287 cited
  • 2003Fast Polyhedral Adaptive Conjoint Estimation209 cited
  • 2002Augmenting Conjoint Analysis to Estimate Consumer Reservation Price195 cited
  • 1991A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis170 cited
  • 1994An approach for identifying cannibalization within product line extensions and multi-brand strategies150 cited
  • 2007Conjoint Analysis as an Instrument of Market Research Practice132 cited
  • 1992New Brand Positioning and Pricing in an Oligopolistic Market119 cited
  • 2000Measuring perceived service quality using integrated conjoint experiments

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109 cited
  • 1998Verbal versus Realistic Pictorial Representations in Conjoint Analysis with Design Attributes107 cited
  • 2008Quantifying Aesthetic Form Preference in a Utility Function105 cited
  • 2009Quantifying Aesthetic Form Preference in a Utility Function90 cited
  • 2024The rise of best-worst scaling for prioritization: A transdisciplinary literature review76 cited
  • 2001Forecasting with Conjoint Analysis73 cited
  • 1995Enhancing Concept Test Validity by Using Expert Consumers72 cited
  • 1995Simultaneous determination of product attributes and prices, and production processes in product‐line design71 cited