Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging

7 references·16 citing·51 second hop

FromToDepth

this work references cited by second hop

References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
2014The theory of communicative action8,634 cited
1988The Long Interview5,219 cited
1980The Critical Theory of Jurgen Habermas.627 cited
1980Critical Theory and Planning Practice291 cited
1977Convenience Food Packaging and the Perception of Product Quality166 cited
1978Consumer Confusion & Trademark Infringement92 cited

Cited by

n.d.The case for the plain packaging of tobacco products198 cited
2010Consumer cynicism: antecedents and consequences166 cited
2013Linking packaging to marketing: how packaging is influencing the marketing strategy116 cited
2015What’s in it for me? Food packaging and consumer responses, a focus group study115 cited
2015Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion107 cited
2016Multisensory Packaging Design106 cited
2017Seeing is not necessarily liking: Advancing research on package design with eye-tracking100 cited
2014The art of packaging: An investigation into the role of color in packaging, marketing, and branding

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

93 cited

2019Promoting reuse behaviour: Challenges and strategies for repeat purchase, low-involvement products89 cited

2012It's Easy Being Green: The Effects of Argument and Imagery on Consumer Responses to Green Product Packaging88 cited

2010Packaging development: A conceptual framework for identifying new product opportunities86 cited

2016The Ethics of Cloud Computing79 cited

2018Short brand stories on packaging: An examination of consumer responses77 cited

2020An empirical study of consumers intention to purchase energy efficient appliances71 cited

2010An exploratory study of marketing, logistics, and ethics in packaging innovation70 cited

2022Visual communication via the design of food and beverage packaging67 cited