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The Brand Identity: A Strategic Shift for Success
4 references·0 citing·15 second hop
The Brand Identity: A Strategic Shift for Success (2010)The Brand Identity: A Strategic Shift for…Strategic Marketing Management (2012)Strategic Marketing ManagementEssentials of global marketing (2009)Essentials of global marketingThe Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty (2005)The Double Jeopardy Phenomeno…Exploring corporate strategy (1997)Exploring corporate strategyBrand Loyalty Vs. Repeat Purchasing Behavior (1973)Brand Loyalty: Measurement and Management (1978)Building Strong Brands (1995)Retail change in China: retrospect and prospects (2010)Customer satisfaction and loyalty in the Kuwaiti retail services market: why are satisfied buyers not always loyal buyers? (2014)Mediating Effect of Loyalty Program Membership on the Relationship Between Advertising Effectiveness and Brand Loyalty (2016)Key Motives for Internationalization Process of Small and Medium–Sized Enterprises (2014)Is there an East Asian model of MNC internationalization? A comparative analysis of Japanese and Korean firms (2016)Pengaruh Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian Gadget di Toko Suryaphone Samarinda (2016)Corporate Social Responsibility: A Process Model of Sensemaking (2008)Corporate Social Responsibility: The Good, the Bad and the Ugly (2008)Exploring SWOT analysis – where are we now? (2010)Market orientation and performance in the biotechnology industry: An exploratory empirical analysis (1998)A positioning strategy for a tourist destination, based on analysis of customers' perceptions and satisfactions (2005)Dynamic marketing capabilities view on creating market change (2018)
this work references cited by second hop

References

  • 1997Exploring corporate strategy3,103 cited
  • 2012Strategic Marketing Management109 cited
  • 2009Essentials of global marketing53 cited
  • 2005The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty46 cited

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