Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course

8 references·5 citing·43 second hop

FromToDepth

this work references cited by second hop

References

2006Marketing Metrics: 50+ Metrics Every Executive Should Master206 cited
2002A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge137 cited
2001New Horizons in Distance Education: The Online Learner-Centered Marketing Class122 cited
2007Knowledge creation in marketing: the role of predictive analytics121 cited
2007The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students50 cited
1999Toward Enhancing the Quality and Quantity of Marketing Majors47 cited
2006Measuring Marketing: 103 Key Metrics Every Marketer Needs47 cited
1999GOING THE DISTANCE FOR MBA CANDIDATES35 cited

Cited by

2015Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination53 cited
2011The Agony and the Ecstasy: Teaching Marketing Metrics to Undergraduate Business Students14 cited
2017Improving AACSB Assurance of Learning with Importance-Performance and Learning Growth: A Case Study9 cited
2020THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES5 cited
2012Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial4 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work