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Experimentation and Budgeting in Advertising: An Adaptive Control Approach
6 references·4 citing·39 second hop
Experimentation and Budgeting in Advertising: An Adaptive Control Approach (1980)Experimentation and Budgeting in Advertis…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…The Product Life Cycle and Time-Varying Advertising Elasticities (1976)The Product Life Cycle and Ti…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Analysis and control of dynamic economic systems (1975)Analysis and control of dynam…Quantitative Theories in Advertising. (1971)Quantitative Theories in Adve…A Model of Adaptive Control of Promotional Spending (1966)A Model of Adaptive Control o…Effective Multiplatform Advertising Policy (2021)Effective Multiplatform Adver…Duopoly pricing under risk aversion and parameter uncertainty (2004)Duopoly pricing under risk av…Chapter 15 Marketing-mix models (1993)Chapter 15 Marketing-mix mode…An Adaptive Utility Approach for Improved Use of Marketing Models (1988)An Adaptive Utility Approach …Games with Incomplete Information Played by “Bayesian” Players, I–III Part I. The Basic Model (1967)The Theory of Industrial Organization (1988)Games with Incomplete Information Played by “Bayesian” Players, I–III: Part I. The Basic Model (2004)An Operations-Research Study of Sales Response to Advertising (1957)Forecasting Sales by Exponentially Weighted Moving Averages (1960)Smoothing, Forecasting and Prediction of Discrete Time Series. (1964)Multivariate Analysis of Sales Responses of Competing Brands to Advertising (1972)An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty (2006)Research on Innovation: A Review and Agenda for Marketing Science (2006)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)The Economics of Information (1961)Optimal Advertising Policy under Dynamic Conditions (1962)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Stability in Competition (1929)A New Product Growth for Model Consumer Durables (1969)Stability in Competition (1990)On the superiority of pulsing under a concave advertising market potential function (2008)Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis (2022)Models and Managers: The Concept of a Decision Calculus (1970)Decision Support Systems for Marketing Managers (1979)Models and Managers: The Concept of a Decision Calculus (2004)EXPLOIT THE PRODUCT LIFE CYCLE (1965)Product Life Cycles as Marketing Models (1967)Validity of the Product Life Cycle (1969)Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets (2008)Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects (2016)Handbook of Technology and Innovation Management (2021)Seeding Strategies for Viral Marketing: An Empirical Comparison (2011)Dynamic optimal taxation, rational expectations and optimal control (1980)Effect Analysis and Causation in Linear Structural Equation Models (1990)Production, Growth and Business Cycles: Technical Appendix (2002)Chapter 9 Econometric and time-series market response models (1993)Do Trade Shows Pay Off? (1995)The complementary effect of trade shows on personal selling (2004)
this work references cited by second hop

References

  • 1975Analysis and control of dynamic economic systems792 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 1966A Model of Adaptive Control of Promotional Spending110 cited
  • 1976The Product Life Cycle and Time-Varying Advertising Elasticities108 cited
  • 1971Quantitative Theories in Advertising.59 cited

Cited by

  • 1993Chapter 15 Marketing-mix models17 cited
  • 1988An Adaptive Utility Approach for Improved Use of Marketing Models16 cited
  • 2004Duopoly pricing under risk aversion and parameter uncertainty10 cited
  • 2021Effective Multiplatform Advertising Policy8 cited

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