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Quantitative Theories in Advertising. · Study

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ArticleQuantitative Theories in Advertising.

Alan Kitchener1971

Article1971

Quantitative Theories in Advertising.

Alan Kitchener · Ambar G. Rao

59 citations·0/0 files stored·Operational Research Quarterly (1970-1977)

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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1995Do Trade Shows Pay Off?2004The complementary effect of trade shows on personal selling 1993Chapter 9 Econometric and time-series market response models 1992An Aggregate Advertising Pulsing Model with Wearout Effects 1988Adpuls in continuous time 1974Advertising Policy and Returns to Scale in Markets Where Information is Passed between Individuals 1979What do Zielske's Real Data Really Show about Pulsing?1974The Use of Field Experimental Observations in Estimating Advertising Recall

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Year1971

Typearticle

Published1971-06-01

VenueOperational Research Quarterly (1970-1977)

ISSN-L0030-3623

Languageen

Citations59

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/3008254

openalex_workW2245693758

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