SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Quantitative Theories in Advertising.
0 references·16 citing·54 second hop
Quantitative Theories in Advertising. (1971)Quantitative Theories in Advertising.The complementary effect of trade shows on personal selling (2004)The complementary effect of t…Do Trade Shows Pay Off? (1995)Do Trade Shows Pay Off?A pulsing model of advertising competition: A game theoretic approach, part A — Theoretical foundation (1995)A pulsing model of advertisin…Chapter 9 Econometric and time-series market response models (1993)Chapter 9 Econometric and tim…The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function (1992)The Adaptive Information Proc…On Comparing Alternative Advertising Policies of Pulsation* (1992)On Comparing Alternative Adve…An Aggregate Advertising Pulsing Model with Wearout Effects (1992)An Aggregate Advertising Puls…Recruiting Effects of Army Advertising (1989)Recruiting Effects of Army Ad…Adpuls in continuous time (1988)Adpuls in continuous timeExperimentation and Budgeting in Advertising: An Adaptive Control Approach (1980)Experimentation and Budgeting…What do Zielske's Real Data Really Show about Pulsing? (1979)What do Zielske's Real Data R…Synthesizing Short Run Production and Marketing Decisions (1977)Synthesizing Short Run Produc…Amortization of Advertising Expenditures (1977)Amortization of Advertising E…The Use of Field Experimental Observations in Estimating Advertising Recall (1974)The Use of Field Experimental…Advertising Policy and Returns to Scale in Markets Where Information is Passed between Individuals (1974)Advertising Policy and Return…A Quasi-Game Theory Approach to Pricing (1972)A Quasi-Game Theory Approach …A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measurements of Advertising Effectiveness (1961)The hopf bifurcation and the existence and stability of closed orbits in multisector models of optimal economic growth (1979)Advertising Cost Interactions and the Optimality of Pulsing (1991)Hopf bifurcation in an advertising diffusion model (1992)Autonomous and advertising-dependent ‘word of mouth’ under costly dynamic pricing (2015)Strategy and Market Structure (1960)Competitive Strategies for New Product Marketing Over the Life Cycle (1965)Price as an Indicator of Quality: Report on an Enquiry (1966)Static game theory models and their applications in management science (1989)To Segment or not to Segment? An Investigation of Segmentation Strategy Success under Varying Market Conditions (2005)Game theory as a marketing tool: uses and limitations (2011)Industrial buying and creative marketing (1967)Estimating Nonresponse Bias in Mail Surveys (1977)ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. (1996)Market Response and Marketing Mix Models: Trends and Research Opportunities (2010)Measuring Integrated Marketing Communication (2011)Comunicación integrada de marketing: un acercamiento a la evolución del concepto (2014)Analysis and control of dynamic economic systems (1975)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Dynamic Optimal Control Models in Advertising: a Survey (1977)An Adaptive Utility Approach for Improved Use of Marketing Models (1988)Chapter 15 Marketing-mix models (1993)Duopoly pricing under risk aversion and parameter uncertainty (2004)An Operations-Research Study of Sales Response to Advertising (1957)Optimal Advertising Policy Under Dynamic Conditions (1976)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)On the generalizability of advertising pulsation monopoly results to an oligopoly (1999)Effectiveness of Advertising in Different Media. The Case of U.S. Army Recruiting (2006)Advertising spending patterns and competitor impact (2018)Advertising and Competition (1964)The Economics of Information (1976)First-purchase diffusion models of new-product acceptance (1979)Optimal control of a diffusion model of new product acceptance with price‐dependent total market potential (1983)Trial/awareness advertising decisions (1983)The Remembering and Forgetting of Advertising (1959)Repetition in Media Models: A Laboratory Technique (1971)Issues in the Economics of Advertising (1972)A maximin procedure for the optimal insertion timing of ad executions (1995)Marketing Communications (1995)Modeling Response to Repetitive Promotional Stimuli (1997)Advertising and Promotion Management (1987)Market Response Models: Econometric and Time Series Analysis (1989)Generalizing about Trade Show Effectiveness: A Cross-National Comparison (1997)Using trade fairs in key account management (2002)Exploring visitor experiences at trade shows (2010)Issues in the Economics of Advertising. (1971)Development of Standardized and Harmonized Advertising Regulation in the European Economic Community (1985)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)MONEY, INCOME, AND CAUSALITY (1972)Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Marketing Science’s Pilgrimage to the Ivory Tower (1994)Intertemporal efficiency analysis of sales teams of a bank: Stochastic semi-nonparametric approach (2013)Best pricing and optimal policy for an inventory system under time-and-price-dependent demand and backordering (2018)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 1995Do Trade Shows Pay Off?153 cited
  • 2004The complementary effect of trade shows on personal selling119 cited
  • 1993Chapter 9 Econometric and time-series market response models42 cited
  • 1992An Aggregate Advertising Pulsing Model with Wearout Effects40 cited
  • 1988Adpuls in continuous time38 cited
  • 1974Advertising Policy and Returns to Scale in Markets Where Information is Passed between Individuals34 cited
  • 1979What do Zielske's Real Data Really Show about Pulsing?29 cited
  • 1974The Use of Field Experimental Observations in Estimating Advertising Recall27 cited
  • 1980Experimentation and Budgeting in Advertising: An Adaptive Control Approach24 cited
  • 1972A Quasi-Game Theory Approach to Pricing22 cited
  • 1977Synthesizing Short Run Production and Marketing Decisions22 cited
  • 1992The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function21 cited
  • 1992On Comparing Alternative Advertising Policies of Pulsation*19 cited
  • 1989Recruiting Effects of Army Advertising19 cited
  • 1995A pulsing model of advertising competition: A game theoretic approach, part A — Theoretical foundation

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

18 cited
  • 1977Amortization of Advertising Expenditures18 cited