Marketing Communications

Keith Crosier

10 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

Abstract

The term ‘marketing communications’ was chosen deliberately and carefully as the title of this chapter, despite its being less widely used in practice than other descriptions, because it defines the subject matter as precisely as possible.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

1964Understanding Media: The Extensions of Man 1978Basic Marketing: A Managerial Approach 1965The Impact of Television Advertising: Learning Without Involvement 1978Decoding Advertisements: Ideology and Meaning in Advertising 1954Communication and persuasion 1981Positioning: The Battle for Your Mind 1974Consumer Socialization 1953Effects of fear-arousing communications.

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.