Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's

Gene E. Burton

21 citations0/0 files storedJournal of Professional Services Marketing

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Digital Marketing and Social Media

Abstract

This California survey finds that consumers continue to have a more positive attitude toward the advertising of profes- sional services than the providers do. Furthermore, consumers tend to see greater value in CPA advertising than in lawyer or physician advertising. CPA's have a more positive attitude toward !heir adver- tising than physicians or lawyers, with the latter reflecting the most negative attitude.

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1980Attorney Advertising: A Consumer Perspective

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2008Professional Service Firms are Relationship Marketers: But Does Size Matter?1995Research note: marketing accounting services 1998Media Advertising Usage by Professionals: What We Know 20 Years Later 2003Attorney Advertising 1997Marketing accounting services: an inter‐country and ethical comparison

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