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Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's
1 references·5 citing·25 second hop
Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's (1992)Attitudes Toward the Advertising by Lawye…Attorney Advertising: A Consumer Perspective (1980)Attorney Advertising: A Consu…Professional Service Firms are Relationship Marketers: But Does Size Matter? (2008)Professional Service Firms ar…Attorney Advertising (2003)Attorney AdvertisingMedia Advertising Usage by Professionals: What We Know 20 Years Later (1998)Media Advertising Usage by Pr…Marketing accounting services: an inter‐country and ethical comparison (1997)Marketing accounting services…Research note: marketing accounting services (1995)Research note: marketing acco…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Quality in religious services (2001)Measuring the Utility of Institutional Reform in the Public Service (2007)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Social Research Methods: Qualitative and Quantitative Approaches (2002)The perceived value and perceived benefits experienced by customers using travel agents (2018)Exploring some marketing practices in management consulting firms: evidence from small service firms in Italy (2020)Meta-Analyses of Attitudes toward Advertising by Professionals (1988)Advertising Expenditures by Professionals: An Exploratory Investigation of Dental Practitioners (1990)Whole World Is Watching (2005)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Survey of current business (1921)Estimating Nonresponse Bias in Mail Surveys (1977)Marketing Professional Services (1977)The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services (1986)Referrals between professional service providers (1987)Search Engine Advertising: Channel Substitution When Pricing Ads to Context (2011)Why the “Haves” Come Out Ahead: Speculations on the Limits of Legal Change (1974)Chicago lawyers: The social structure of the bar (1984)Advertising, the uneasy persuasion: Its dubious impact on American Society (1985)
this work references cited by second hop

References

  • 1980Attorney Advertising: A Consumer Perspective63 cited

Cited by

  • 2008Professional Service Firms are Relationship Marketers: But Does Size Matter?32 cited
  • 1995Research note: marketing accounting services17 cited
  • 1998Media Advertising Usage by Professionals: What We Know 20 Years Later8 cited
  • 2003Attorney Advertising8 cited
  • 1997Marketing accounting services: an inter‐country and ethical comparison6 cited

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