References

• 1977The Measurement of Observer Agreement for Categorical Data81,000 cited
• 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
• 1987Membership Roles in Field Research1,648 cited
• 2003Measurement of Observer Agreement1,494 cited
• 1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation1,027 cited
• 1984Audience Involvement in Advertising: Four Levels1,017 cited
• 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
• 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
• 1990A Sociocultural Analysis of a Midwestern American Flea Market651 cited
• 1991"We Gather Together": Consumption Rituals of Thanksgiving Day575 cited
• 2002The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers421 cited
• 1999The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences399 cited
• 2002Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity396 cited
• 1986Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond356 cited