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Country‐of‐Origin Bias: A Regional Labelling Solution

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2014Country-Of-Origin Bias: A Literature Review and Prescription for the Global World32 cited
2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects30 cited
2013Regional and country ethnocentrism: broadening ASEAN origin perspectives

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2015Global brands or local heroes?: evidence from the Spanish beer market24 cited

2009Does the Country of Origin (COO) of Food Products Influence Consumer Evaluations? An Empirical Examination of Ham and Cheese21 cited

2019U.S. Consumers’ Perception of Asian Brands’ Cultural Authenticity and Its Impact on Perceived Quality, Trust, and Patronage Intention19 cited

2013Impact of Country-of-Origin on Product Purchase Decision.19 cited

2014Africa as a source location: literature review and implications16 cited

2011Country branding using product quality15 cited

1999Country of origin perception and industrial purchase decision-making in New Zealand15 cited

2016Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework14 cited

2014Industrial Purchase among Saudi Managers: Does Country of Origin Matter?11 cited