Extending TAM for online learning systems: An intrinsic motivation perspective

Sheng Zhang · Jue Zhao · Weiwei Tan

232 citations0/0 files storedTsinghua Science & Technology

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Technology Adoption and User Behaviour Online and Blended Learning Educational Technology and E-Learning

Abstract

To get a better understanding of user behavior towards online learning systems, the technology acceptance model (TAM) was extended to include an intrinsic motivational factor. An online survey posted on a campus BBS was conducted to collect research data with a total of 121 usable responses. The results support the motivational model and show that the explained variance of online learning system use behavior is 71.30/0 higher than that of the original TAM explanation.

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1992Information Systems Success: The Quest for the Dependent Variable 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 2000Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 2002Why do people use information technology? A critical review of the technology acceptance model

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