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More Mutter About Clutter
10 references·3 citing·51 second hop
More Mutter About Clutter (2013)More Mutter About ClutterTelevision: Back to the Future (2009)Television: Back to the FutureHow Clutter Affects Advertising Effectiveness (2009)How Clutter Affects Advertisi…An integrated model of advertising clutter in offline and online media (2008)An integrated model of advert…Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media (1998)Consumer Perceptions of Adver…Clutter and Serial Order Redefined and Retested (1997)Clutter and Serial Order Rede…Why Liking Matters (1994)Why Liking MattersCompetitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…Reassessing the Impact of Television Advertising Clutter (1993)Reassessing the Impact of Tel…The Information Overload Controversy: An Alternative Viewpoint (1982)The Information Overload Cont…Psychological Reactance: A Theory of Freedom and Control (1981)Psychological Reactance: A Th…Adbusting: How advertising altered by activists affects brands (2024)Adbusting: How advertising al…Components of Celebrity Endorsement Affecting Brand Loyalty of Nepali Customers (2017)Components of Celebrity Endor…How long does celebrity meaning transfer last? Delayed effects and the moderating roles of brand experience, celebrity liking, and age (2016)How long does celebrity meani…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)An Information Processing Theory of Consumer Choice (1979)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs (1996)Sharing, Liking, Commenting, and Distressed? The Pathway Between Facebook Interaction and Psychological Distress (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Dimensions of Consumer Expertise (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand Familiarity and Advertising Repetition Effects (2003)Information direction, website reputation and eWOM effect: A moderating role of product type (2008)Exciting red and competent blue: the importance of color in marketing (2011)Advances in Consumer Research (2025)The information available in brief visual presentations. (1960)Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations (1987)Recognition versus Recall as Measures of Television Commercial Forgetting (1988)Advertising Theory: Reconceptualizing the Building Blocks (2004)An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness (2008)Correcting Audience Externalities in Television Advertising (2013)CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA (1998)The ARF Copy Research Validity Project (2000)Getting the Balance Right (2012)Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility (2015)How Context Can Make Advertising More Effective (2018)Double Jeopardy Revisited (1990)Understanding brand performance measures: using Dirichlet benchmarks (2003)Is the Multi-Platform Whole More Powerful Than Its Separate Parts? (2013)The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General (2013)The uniqueness of sport: Testing against marketing's empirical laws (2016)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads (2016)The Impact of Television Advertising: Learning Without Involvement (1965)The Agenda-Setting Function of Mass Media (1972)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Factors Affecting Online Advertising Recall: A Study of Students (2003)Humour effect on memory and attitude: moderating role of product involvement (2003)Persuasive Design of Destination Web Sites: An Analysis of First Impression (2008)Information Processing from Advertisements: Toward an Integrative Framework (1989)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)An Eye-Tracking Study of Tourism Photo Stimuli (2014)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Demographic characteristics of consumers who find it difficult to decide (2005)Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization (2019)Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective (2022)Moral credentials and the expression of prejudice. 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this work references cited by second hop

References

  • 1981Psychological Reactance: A Theory of Freedom and Control3,038 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
  • 2008An integrated model of advertising clutter in offline and online media259 cited
  • 1982The Information Overload Controversy: An Alternative Viewpoint168 cited
  • 1994Why Liking Matters127 cited
  • 1997Clutter and Serial Order Redefined and Retested82 cited
  • 1998Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media82 cited
  • 1993Reassessing the Impact of Television Advertising Clutter79 cited
  • 2009Television: Back to the Future57 cited
  • 2009How Clutter Affects Advertising Effectiveness54 cited

Cited by

  • 2016How long does celebrity meaning transfer last? Delayed effects and the moderating roles of brand experience, celebrity liking, and age38 cited
  • 2017Components of Celebrity Endorsement Affecting Brand Loyalty of Nepali Customers32 cited
  • 2024Adbusting: How advertising altered by activists affects brands12 cited

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