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The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
11 references·16 citing·51 second hop
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1993What is coefficient alpha? An examination of theory and applications.8,803 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1969What is job satisfaction?2,766 cited
  • 1996Applications of structural equation modeling in marketing and consumer research: A review2,550 cited
  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1994Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria1,492 cited
  • 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
  • 1985Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?434 cited

Cited by

  • 2012Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective1,751 cited
  • 2020Coronavirus Anxiety Scale: A brief mental health screener for COVID-19 related anxiety1,649 cited
  • 2008Formative versus reflective measurement models: Two applications of formative measurement

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1,347 cited
  • 2017Marketing survey research best practices: evidence and recommendations from a review of JAMS articles1,067 cited
  • 2022Single Item Measures in Psychological Science1,060 cited
  • 2015Structural drivers of upstream supply chain complexity and the frequency of supply chain disruptions737 cited
  • 2010The Big Question for Performance Management: Why Do Managers Use Performance Information?663 cited
  • 2016A critical look at the use of SEM in international business research615 cited
  • 2018Convergent validity assessment of formatively measured constructs in PLS-SEM566 cited
  • 2011When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters531 cited
  • 2011Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier525 cited
  • 2014Women’s representation in science predicts national gender-science stereotypes: Evidence from 66 nations.498 cited
  • 2022Normalizing the Use of Single-Item Measures: Validation of the Single-Item Compendium for Organizational Psychology464 cited
  • 2008Investigating the service brand: A customer value perspective444 cited
  • 2008The Happy-Productive Worker Thesis Revisited413 cited
  • 2008When Brand Personality Matters: The Moderating Role of Attachment Styles407 cited