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A Study on the KBS TV DramaWinter Sonataand its Impact on Korea'sHallyuTourism Development
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  • 2009Celebrity Endorsement in Tourism Advertising: Effects on Destination Image131 cited
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  • 2014Branding the design city: cultural policy and creative events in Seoul41 cited
  • 2018The influence of cultural familiarity on Tanzanian millennials’ perceptions of Korea: the mediating roles of involvement25 cited
  • 2013Korean pop takes off! Social media strategy of Korean entertainment industry24 cited
  • 2016The Effect of Korean Wave on Consumer’s Purchase Intention of Korean Cosmetic Products in Indonesia24 cited
  • 2018Media as soft power: the role of the South Korean media in North Korea20 cited
  • 2017Who watches Korean TV dramas in Africa? A preliminary study in Ghana14 cited
  • 2017When public diplomacy faces trade barriers and diplomatic frictions: the case of the Korean Wave12 cited
  • 2023From Cultural Export to Economic Engine: Examining the Role of K-Pop in the Growth of the South Korean Economy10 cited
  • 2014The Effects of Hallyu (Korean Wave) on Korean Transnationals in the U.S.10 cited

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  • 2021Beyond Entertainment: Gastrodiplomacy Performance in Korean Drama and Reality Show6 cited