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Effect of Media Advertising and other Sources on Movie Selection · Study

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ArticleEffect of Media Advertising and other Sources on Movie Selection

Ronald J. Faber1984

Article1984

Effect of Media Advertising and other Sources on Movie Selection

Ronald J. Faber · Thomas C. O’Guinn

100 citations·0/0 files stored·Journalism Quarterly

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Cinema and Media Studies Media Studies and Communication Media and Digital Communication

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2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue 2007Exploring the value of online product reviews in forecasting sales: The case of motion pictures 2007The effect of consumption emotions on satisfaction and word‐of‐mouth communications 2018Video Content Marketing: The Making of Clips 2013Exploring the Effects of Online Word of Mouth and Expert Reviews on Theatrical Movies' Box Office Success 1999Consumer evaluations of movies on the basis of critics' judgments 2015The effectiveness of movie trailer advertising 2010Coming soon to a live theater near you: performing arts trailers as paratexts

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Year1984

Typearticle

Published1984-06-01

VenueJournalism Quarterly

ISSN-L0196-3031

Languageen

Citations100

Files0 public / 0

ShelfCinema and Media Studies

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doi10.1177/107769908406100219

openalex_workW2068324652

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