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Effect of Media Advertising and other Sources on Movie Selection
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Effect of Media Advertising and other Sources on Movie Selection (1984)Effect of Media Advertising and other Sou…Video Content Marketing: The Making of Clips (2018)Video Content Marketing: The …Exploring Subtext Processing in Narrative Persuasion: The Role of Eudaimonic Entertainment-Use Motivation and a Supplemental Conclusion Scene (2016)Exploring Subtext Processing …The effectiveness of movie trailer advertising (2015)The effectiveness of movie tr…Exploring the Effects of Online Word of Mouth and Expert Reviews on Theatrical Movies' Box Office Success (2013)Exploring the Effects of Onli…Coming soon to a live theater near you: performing arts trailers as paratexts (2010)Coming soon to a live theater…Using Online WOM to Forecast Box Office for Movies Coming Soon (2008)Using Online WOM to Forecast …The effect of consumption emotions on satisfaction and word‐of‐mouth communications (2007)The effect of consumption emo…Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)Exploring the value of online…Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Word of Mouth for Movies: Its…The factors that drive success in motion picture development : an Australian context (2003)The factors that drive succes…Consumer evaluations of movies on the basis of critics' judgments (1999)Consumer evaluations of movie…Le développement de nouveaux produits dans les industries culturelles (1995)Le développement de nouveaux …Advertising and Subculture: The Role of Ethnicity and Acculturation in Market Segmentation (1986)Advertising and Subculture: T…Back-Translation for Cross-Cultural Research (1970)Feeling and thinking: Preferences need no inferences. 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  • 2018Video Content Marketing: The Making of Clips142 cited
  • 2013Exploring the Effects of Online Word of Mouth and Expert Reviews on Theatrical Movies' Box Office Success96 cited
  • 1999Consumer evaluations of movies on the basis of critics' judgments68 cited
  • 2015The effectiveness of movie trailer advertising58 cited
  • 2010Coming soon to a live theater near you: performing arts trailers as paratexts28 cited
  • 1986Advertising and Subculture: The Role of Ethnicity and Acculturation in Market Segmentation19 cited
  • 2016Exploring Subtext Processing in Narrative Persuasion: The Role of Eudaimonic Entertainment-Use Motivation and a Supplemental Conclusion Scene14 cited
  • 1995Le développement de nouveaux produits dans les industries culturelles5 cited
  • 2008Using Online WOM to Forecast Box Office for Movies Coming Soon4 cited
  • 2003The factors that drive success in motion picture development : an Australian context4 cited

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