Development of a New Measurement Tool for Individualism and Collectivism

Boaz Shulruf · John Hattie · Robyn Dixon

204 citations0/0 files storedJournal of Psychoeducational Assessment

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Cultural Differences and Values Psychometric Methodologies and Testing Social and Intergroup Psychology

Abstract

A new measurement tool for individualism and collectivism has been developed to address critical methodological issues in this field of social psychology. This new measure, the Auckland Individualism and Collectivism Scale (AICS), defines three dimensions of individualism: (a) responsibility (acknowledging one's responsibility for one's actions), (b) uniqueness (distinction of the self from the other), and (c) competitiveness (striving for personal goals is one's prime interest). The scale also defines two dimensions of collectivism: (a) advice (seeking advice from people close to one, before taking decisions) and (b) harmony (seeking to avoid conflict). The AICS avoids the need for measuring horizontal and vertical dimensions of collectivism and individualism and the confounding effect of familialism on the collectivism—individualism constructs.

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References

1992Alternative Ways of Assessing Model Fit 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 1983Culture's Consequences: International Differences in Work-Related Values.2003Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures 1976Individualism and Collectivism 2002Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses.1996Individualism and collectivism 1994The Measurement of Independent and Interdependent Self-Construals

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