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Social Contracts and Marketing Ethics

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References

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1987Developing Buyer-Seller Relationships9,139 cited
1986A General Theory of Marketing Ethics2,607 cited
1992Do Norms Matter in Marketing Relationships?2,412 cited
1985A Contingency Framework for Understanding Ethical Decision Making in Marketing1,859 cited
1994Toward A Unified Conception Of Business Ethics: Integrative Social Contracts Theory1,644 cited
1972A Generic Concept of Marketing1,427 cited
1999Ties That Bind: A Social Contracts Approach to Business Ethics1,101 cited
2011Managing business ethics : straight talk about how to do it right956 cited
2019Thick and Thin953 cited
2017Journal of Business Ethics856 cited
1993Ethical and Legal Foundations of Relational Marketing Exchanges827 cited
1992Cognitive Moral Development and Marketing729 cited
2012Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics634 cited
1988

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Ethical Theory and Business

629 cited

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