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Estereótipo negativo do país de origem e intenções e percepções do consumidor: o efeito moderador das ações de marketing
16 references·0 citing·49 second hopsampled
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(1996)Improving the Store Environme…Customer Evaluation of Products in a Global Market (1994)Customer Evaluation of Produc…Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Celebrity spokesperson and brand congruence (1990)Celebrity spokesperson and br…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Designing Research for Application (1981)Designing Research for Applic…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…The Impact of Physically Attractive Models on Advertising Evaluations (1977)The Impact of Physically Attr…Product Bias in the Central American Common Market (1965)Product Bias in the Central A…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Handbook of Social Cognition (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The nature and measurement of meaning. 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(1973)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Measuring the Involvement Construct (1985)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)An approach to environmental psychology (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Atmospheric Effects on Shopping Behavior (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1992Measuring Service Quality: A Reexamination and Extension10,896 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?2,173 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,825 cited
  • 1981Designing Research for Application1,805 cited
  • 1977The Impact of Physically Attractive Models on Advertising Evaluations1,061 cited
  • 1996Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?889 cited
  • 1994Customer Evaluation of Products in a Global Market676 cited
  • 1990Celebrity spokesperson and brand congruence635 cited
  • 2004Factors predicting the effectiveness of celebrity endorsement advertisements588 cited
  • 1965Product Bias in the Central American Common Market560 cited
  • 2005Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?470 cited
  • 2002Consumer perceptions of foreign products421 cited
  • 2000A flexible model of consumer country‐of‐origin perceptions

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271 cited
  • 2001The Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluations193 cited
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